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Home → Publications → National Nursery Proceedings → 2011 → Roots of Success: Marketing Strategies for the 21st Century

Roots of Success: Marketing Strategies for the 21st Century

As the demographic of gardeners and farmers changes, retail nurseries should update their marketing approach. This paper reviews best marketing practices and discusses marketing technologies, including quick response (QR) codes, websites, online marketing, and social media.


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Author(s): Ian Doescher

Publication: National Nursery Proceedings - 2011