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Home → Publications → National Nursery Proceedings → 1995 → Basic Marketing Concepts for Forest and Conservation Nurseries

Basic Marketing Concepts for Forest and Conservation Nurseries

Basic marketing concepts can be useful for forest and conservation nurseries especially as they transition into self-sustaining financial situations. These basic marketing concepts include marketing orientation, marketing plan development, market research, target marketing, SWOT analysis, marketing mix, promotional mix, and advertising mix. These concepts are explained and applied to forest and conservation nurseries.


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Author(s): B. J. Hill

Publication: National Nursery Proceedings - 1995

Event: Western Forest and Conservation Nursery Association Meeting
1995 - Kearney, NE