Chapter 25: Sales and Customer Relations
Sales and customer relations are of increasing importance in bareroot nursery management. A nursery should determine product demand through independent market analysis, establish its own nursery concept (or self-image), and then promote its products and services by personally contacting potential customers and by advertising. Once a sale has been made, good customer relations between nursery management and customers help assure repeat sales and expose problems and opportunities to serve customers better. Research and testing programs at the nursery and in field plantations enhance customer relations and demonstrate a mutual willingness to solve problems.
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Author(s): Will B. Ellington
Publication: Nursery Manuals - Forest Nursery Manual—Bareroot